There were 30 days of sales, in a prestigious high-end shopping center in Barra da Tijuca, which introduced the Brazilian public to The Florida Lounge way of investing in real estate in Florida.

As pioneers, our pop-up store reflected the strength of our slogan:

Freedom to Dream
Peace of Mind for Living and Investing

There were several lectures in person and online.

In a month, in our store we have provided more than 600 unique services, 100 hours of lecture content and more than $3.5 million in sales.

The following were negotiated more than $30 Million in investments in Florida.

Our event brought together all the pillars for a safe real estate purchase in Florida:

• American construction companies
• Diversified property portfolio
• Immigration Lawyer
• Real Estate Financing Company
• Companies developing EB5 projects to give green cards to investors
• Accounting
• Internationalization of Companies
• English course

In addition to the presence of 4 American real estate giants:

• Lennar Homes (largest homebuilder in the United States)
• Park Square Home
• The Grove Resort
• Lancelot (with his Summerville product)

With the sales success of our first event, The Florida Lounge was invited by the largest construction company in the United States, by the then VP of International Sales - Paulo Bethencourt, to be the face of LENNAR in Brazil.

A great partnership was born that made us responsible for the LENNAR brand in Brazil.

With this partnership, the construction company's brand was licensed for The Florida Lounge and we started selling only LENNAR products in Brazil.

After the success of the first event and now with the brand of the largest construction company in the United States (LENNAR) licensed to our company, the second event began The Florida Lounge.

Once again we had lecture cycles, we brought important companies to support the process of investing or living in Florida and above all we proved that with education (giving relevant and accurate information to our potential client) and the use of technology (even before it was commonplace, we already made lives to show houses to those in Brazil) it was possible for a Brazilian to invest in real estate in Florida without necessarily having to visit the property first.

Today we have the impressive mark in our Brazilian operation of 95% of sales made without our client coming to see the property in person.

With the success of the LENNAR partnership and the events held in our popup store, it was time to put down roots. 

We built our space in a high-end shopping center in Barra da Tijuca, where Brazilians could have total security in the process of buying a property in Florida. For three years, we were the only exclusive operation outside the United States for the largest construction company in the United States (LENNAR). 

After the success of the events and our store in Rio, The Florida Lounge by LENNAR arrived in São Paulo, at Shopping Villa Lobos, to expand the concept applied and apply the same innovation in the way of investing in real estate in Florida to the São Paulo public.

Our first event was attended by clients from Rio de Janeiro who made a point of being present at this new stage for the company.

With the help of The Florida Lounge, LENNAR's sales volume in Brazil stood out in the company's results and with it in April 2019 we welcomed the president of LENNAR ORLANDO, Brock Nicholasas well as several other members of the LENNAR ORLADO executive team so that they could get to know our two stores and understand a little more about the disruptive process we have created.

With the volume of sales high and our level of demand and service, it was time to leave behind the outsourcing of the vacation home decoration service, and put more of The Florida Lounge's expertise into the buying and investment journey of our clients/investors.

This gave rise to Mobiliare Home, which positions itself as a furniture store, thus buying directly from the factories at more competitive prices, which allows us to make more luxurious and decorative homes for our clients with the same amount of financial resources.

Decorating a vacation home is a complex task, as it needs to harmonize the tastes of our clients, the budget so that profitability makes sense, furniture made for hospitality and decoration that attracts people to rent more.

Still unaware of what was to come, we gathered for our first corporate retreat in Tampa. There, we translated all our maturity, processes and beliefs up to that point and our mission and values emerged.

Unlike most companies, we wrote down what we already were, our mission and values weren't aspirational, they were a reality... all we had to do was write them down. 

With the COVID-19 pandemic ravaging the world, our business model had to be reinvented. 

With construction at a standstill in Florida, stocks getting lower and lower and our stores closed, it was time to do online what we were already doing in person.

We create and apply a robust digital strategyThe company has remained in existence until today and it was no longer possible to be the representative of a single construction company. 

With this and many thanks to everyone for the trust that LENNAR has placed in our company and which was honored with volumes of sales and a passion without measure needed to come to an end.

We returned the trademark and canceled the exclusive contract. 

During the pandemic, every Tuesday our broker Leo Martins interviewed someone from the real estate market to bring high-level knowledge and information.

In addition to the real estate market, we interviewed

• Doctors
• Mortgage Brokers
• Immigration Lawyers 
• Experts in the hospitality market
• And many others

We took advantage of the moment to carry out our values and mission to the letter and thereby strengthen our digital strategy and online presence.

With the recovery of the economy and the reduction of health measures pointing to a near end to the pandemic, The Florida Lounge presented a webinar with data and forecasts on the real estate market in Florida.

With the return of in-person activities, and the reopening of the malls, The Florida Lounge turned a difficult period into strength and we reopened our Rio lounge at a new address.

We were very well received at CasaShopping in Barra da Tijuca where we have a larger store than the previous one and with a highly trained team to help all our clients in their real estate investment process in Florida.

2021 also brought new opportunities for The Florida Lounge. We were chosen as real estate agency responsible for the launch and sales strategy of a commercial building with 92 rooms.

ICON192 is an innovative project located in the heart of Orlando, scheduled for delivery in October 2024.

At the pre-launch we sold 80% of the available rooms and today only 13 of the 92 rooms are still available.

2022 was also the year to make our customers' journey even more special.

With clients and partners demanding construction services, The Outside Lounge was born. With our expertise and up-and-coming specialists in the construction industry, The Florida Lounge can now guide its clients through the purchase and construction of Spec Homes.

Our presence in São Paulo has also changed address, now with a modern and exclusive office in Alphaville. 

This guarantees The Florida Lounge experience with a service dedicated to bringing the São Paulo public everything about the real estate investment market and the best deals in Florida.